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I first met Olivia when I was working as an in-house graphic designer and she was in marketing, so it was a really nice full-circle moment when she reached out about designing her first book.

Book titled "The Floral Dream" featuring a cover with various colorful flowers on a gray background.
Front endpapers of The Floral Dream by Olivia McCord, printed in striking chartreuse yellow. Published by Potton and Burton.

Published by Potton & Burton, The Floral Dream is a practical and inspiring guide for New Zealand home gardeners who dream of growing their own cut flowers. It aimed to fill a gap in the market for information specific to New Zealand growing conditions and climate.

The design needed to feel well structured, while still being soft and enjoyable to read. It was a pleasure to work on — so many beautiful photos throughout that even I've been inspired to plant a few flowers of my own.

Section opener from The Floral Dream by Olivia McCord, with a full-bleed garden photograph and Getting Started title set in white type on deep green.
Open book spread showing publication design for The Floral Dream.
Open floral design book showing steps for creating a floral arrangement, including images and text instructions.
Open book with text and a photograph of yellow daffodil flowers arranged in a brown oval basket on the left page.
Book titled 'The Floral Dream' on a plain gray surface, featuring a cover with various colorful flowers and green leaves.

If this has got you dreaming of your own cut flower garden, copies of The Floral Dream are available through Olivia's website, Crawford Road Garden — where you'll also find an amazing selection of seeds to help you get started.

Shop The Floral Dream
Shop The Floral Dream
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