03 /

Everdaily was created around a simple idea — reducing household waste through a refillable cleaning system, using plant-based concentrates instead of single-use products.

A man holding a white bottle labeled '1:1' alongside a white container with spray nozzles and spray bottles, standing in front of a light-colored, horizontal panel wall.

Marx Design had developed the brand and identity, and the client reached out to me to help take it from identity to finished product — having worked together before, it was a natural fit.

One of my favourite parts of the process was that the client's mum had made a cardboard mockup of the Starter Kit by hand, and that's what I based the dieline on before developing the final artwork together with the client. From there it was all about getting everything print-ready for offshore production. This meant refining the concept label designs and adapting the brand across colourways, sizes, and variants throughout the range.

I was over the moon to see the packaging receive a Distinction at the 2021 AGDA Design Awards, and genuinely proud to have been part of bringing it to life.

A minimalist bathroom shelf with a gray towel, a bottle of Everdaily 1:1 concentrate, and a small wooden vase with a dried branch against a gray wall.
Collection of cleaning bottles and spray containers with labels indicating ratios such as 1:1, 1:5, and 1:20, on a green background.
A beige plastic bottle with a pump dispenser containing cleaning concentrate, labeled '1:1' on the front and detailed instructions on the back.
Person holding a one-liter bottle of 'The Ever Concentrate' cleaning product with 1:1 ratio label, in front of their white shirt and jeans.
A white box with a grid pattern contains cleaning spray bottles with spray nozzles on top, labeled "1:1" with some product details, and is branded "everdailly." The box is shown from two angles, revealing the front and side with an open compartment showing additional bottles.
01 /
02 /
03 /