Marx Design had developed the brand and identity, and the client reached out to me to help take it from identity to finished product — having worked together before, it was a natural fit.

One of my favourite parts of the process was that the client's mum had made a cardboard mockup of the Starter Kit by hand, and that's what I based the dieline on before developing the final artwork together with the client. From there it was all about getting everything print-ready for offshore production. This meant refining the concept label designs and adapting the brand across colourways, sizes, and variants throughout the range.

I was over the moon to see the packaging receive a Distinction at the 2021 AGDA Design Awards, and genuinely proud to have been part of bringing it to life.