THE FLORAL DREAM

Publisher

POTTON & BURTON

Work

PUBLICATION DESIGN

Scope

240 PAGE BOOK

I first met Olivia when I was working as an in-house graphic designer and she was in marketing, so it was a really nice full-circle moment when she reached out about designing her first book.

A 240-page book for Potton & Burton, The Floral Dream is a practical and inspiring guide for New Zealand home gardeners who dream of growing their own cut flowers. It aimed to fill a gap in the market for information specific to New Zealand growing conditions and climate.

The information needed to be well structured, while still feeling soft and enjoyable to read. It was a pleasure to work on, with so many beautiful photos throughout — to the point that even I’ve been inspired to plant some of my own flowers.

Open book spread showing publication design for The Floral Dream.
Open book spread showing publication design for The Floral Dream.
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Launch event photograph for The Floral Dream publication design project.

PUBLICATION DESIGN

The Floral Dream

Branded bread packaging design for Darfield Bakery.

BRAND IDENTITY

Darfield Bakery

Everdaily product packaging design shown on a bottle in a styled bathroom setting.

PACKAGING DESIGN

Everdaily

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